Localé

Localé is a fictional travel agency brand I created for a Social Media class in college. I was tasked with choosing a brand that another student created and being its brand marketer. I had to create an extensively detailed social media strategy that took a whole semester to create.

The social media strategy included internal and external audits; looking at target audiences; creating a brand profile, creative guidelines and brand disclaimers; as well as an editorial calendar for social media posts.

I was also able to demonstrate some of my graphic design skills by producing all the content I planned for. As part of the project, I also had to create a social media account for the brand and report on how each post did, based on metrics.